Adding Tracking Scripts (Google Analytics, Meta Pixel & More)

LEAP uses the SEOmatic plugin to manage all tracking scripts across your website.

The good news:

You don’t need to paste full tracking code.

In most cases, you only need to enter your tracking ID.

Where to Find Tracking Scripts

Go to:

SEO → Tracking Scripts

You’ll see a list of supported integrations, including:

• Google gtag.js (Google Analytics 4)
• Google Tag Manager
• Facebook (Meta) Pixel
• LinkedIn Insight Tag
• HubSpot

Google Analytics (GA4)

Click Google gtag.js.

What to Enter

Enter your Measurement ID only, for example:

G-XXXXXXXXXX

Do not paste the full script.

Once saved, SEOmatic automatically injects the correct tracking code across the site.

Google Tag Manager (Optional Alternative)

If you use GTM instead of GA directly:

1. Go to Google Tag Manager
2. Enter your container ID:

GTM-XXXXXXX

Use this if:

• You manage multiple tags in one place
• You have a marketing team handling tracking

Meta (Facebook) Pixel

Click Facebook Pixel.

What to Enter

Enter your Pixel ID:

123456789012345

Again, no script needed. Just the ID.

LinkedIn Insight Tag

Click LinkedIn Insight.

What to Enter

Enter your Partner ID.

HubSpot Tracking

Click HubSpot.

What to Enter

Enter your HubSpot tracking ID.

Key Tips

• Only enter IDs, not full scripts
• Double check IDs are correct before saving
• Use Google Tag Manager if you want one place to manage everything
• Changes apply site-wide automatically

Common Mistakes

Nothing is tracking?

• Make sure you’re testing on the live site, not staging/local

Used full script instead of ID?

• Remove it and enter just the ID

Wrong ID format?

• GA4 IDs start with G-
• GTM IDs start with GTM-

Summary

Tracking in LEAP is simple:

• Go to SEO → Tracking Scripts
• Choose your platform
• Enter the ID
• Save

SEOmatic handles the rest.